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Artist Trademarked World Beer Pong League

Singer-rapper and producer Post Malone to experiment with a non-music, global venture by setting up a trademarked beer pong league.

Culture Compass
Culture Compass
4.8
GenderFemale, Male, Other
Age BracketYoung Adults, Grown Ups
GeographyNorth America, Europe

Austin Post aka Post Malone, along with his manager Dre London, has been slowly expanding their business ventures and focusing on non-music realms. After rolling out his own brand of French wine – Maison No. 9, he’s now moved to trademark his own global beer pong league.

The artist has always been open about his love for the drinking game and beers. He had hosted a virtual beer pong tournament earlier this year, which also included the likes of Machine Gun Kelly and Rob Gronkowski, to help raise money for coronavirus relief work.

Post Malone has filed for a patent for ‘World Pong League’ which enables them to host their own tournaments, competitions, exhibitions and events under Posty, along with access to branding and merchandising. Since the planning is still in a preliminary stage, the dates and the future plans for this global pong league are not yet disclosed.

References – Hypebeast and Delish

Culture Compass
4.8
Many artists have been known for investing in non-music related ventures, growing more and more each year. Malone's World Pong League not only comes from a place of passion and love for the beverage, but also as a smart business move to expand his brand name. Though his brand of beer pong league will have to compete with the already global World Series of Beer Pong.

Breakdown

  • Popularity 8.0
  • Inventiveness 6.0
  • Engagement 1.0
  • Human Centricity 4.0

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