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Everything As Cake

Hyper-realistic cakes go viral.

Culture Compass
Culture Compass
GenderFemale, Male, Other
Age BracketTeens, Young Adults, Grown Ups, Middle Aged
GeographyEurope, North America, South America, Asia

Everything is a cake? A video of hyper-realistic cakes has left everyone in an existential crisis! People are convinced that anything and everything is cake. All social media platforms are home to this viral video and obviously to the memes that followed.

The viral video posted by Tasty, of cakes by a Turkish baker @redrosecake_tubageckil was the one who started this and many have followed since. Cake artists have constantly left consumers baffled with wonderful, out of the world artwork. At this point, they are taking it a step forward by almost erasing the line between reality and cake.

With the aim of maintaining a good feed for Instagram and constantly coming up with something unique, chefs are working hard to better their art. From the shape of an apple to a bulldog, the list of things that have been cake-ified is endless. The most important ingredient used to create these realistic cakes is fondant which is like an edible play-doh. The taste of the same has been considered questionable by many bakers but is considered the most favorable kind of icing considering the versatility it can offer.

With 2020 being a year full of shocking news and a whole lot of uncertainty, the escapism that these cakes offer is being highly appreciated. The question “Is everything cake” in some ways resembles the questions in all of our minds owing to the pandemic; Are we in control of anything? Can we in any way influence our future? The demand for realistic cakes has thus gone up. People are looking for a gift with humor and some meaning.

References – HauterFly and Refinery

Culture Compass
The details in these cakes is leaving people baffled and intrigued. These cakes speak highly for cake artists' skills. While many bakers are speaking up against the use of fondant, it's important to understand the value addition consumers feel it gives to their celebration. While the taste of fondant isn't appreciated by many, the overall look of the cake absolutely changes with its addition, giving customers something 'Insta-worthy '. These cakes would also be priced very high making it a premium product, considering the effort involved in making such an intricate work of art.


  • Popularity 9.0
  • Inventiveness 6.0
  • Engagement 8.0
  • Human Centricity 3.0

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