Burger King had turned a horror movie into its biggest commercial.
With the growth of collaboration cultures, brands can be seen working very closely with one another. The same product offering often calls for a close competition among the brands. The customer base is always divided between the two. The first one in the market always has a competitive edge. However, others know the customer’s requirements and can exactly work upon that along with creative marketing. And one brand that comes in the mind which sets a true example of creative marketing is none other than Burger King.
Mocking its biggest competitor’s tag line – I am loving ’IT’, Burger King used the IT movie reference and made its longest commercial. On the launch of the sequel movie – IT Chapter Two in a German theatre, Burger King created its biggest stunt for the screening’s audience. The movie opened with – “So you are loving ‘IT’, he is back”. The movie was being run as usual but just right before the credits, they again mocked their competitors by flashing a spotlight on a black screen saying “The moral is, never trust a clown.” with the Burger King logo.
References – Mad Over Marketing
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