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Our Framework & Approach

Our Framework & Approach

Navigating emerging opportunities for innovators, entrepreneurs, business leaders and creative minds. Our culture & trend navigation framework helps you understand key consumer behaviour, read trends effectively and gather key insights, enable you to action on the gathered ideas and inspiration.

Culture Compass

Culture Compass, is our master framework helping us navigate all trends. All trends on The Culture Wire, fit into this framework. 

How To Read Trends!

Our trends are split into two key sections, cultures (trends) identifying the opportunity in the category, and insight which explains consumer behaviour, interest, patterns, and ultimately the force behind the opportunity.

Things to remember when reading trends!

  1. Be Open to Unconventional Inspiration : Do not restrict inspiration by sticking to one industry, trust us with this, the greatest inspiration comes from something unexpected! 
  2. Ask Optimistic Questions : How might these culture insights help me build a deeper connection with my consumers, clients or even fans? 
  3. What Would A Trend Or an Insight mean for my brand? 
  4. Frame or define the problem you are trying to solve : If you have an objective in mind before you start surfing trends, Frame or define the problem you are trying to solve. This does’nt have to be fixed, it can evolve in the process of gaining insight of your consumers. In the process you might realise, the problem has been completely different from what you assumed!
  5. Whats The Culture Direction? : How are these micro-trends a part of a bigger Culture Compass Direction. Every trend link back to a mega trend.  


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