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The Culturewire Reports are designed to inspire you to innovate, by sharing thoughtfully picked, and curated trends based on your brand,  project, research interest, future scope, category, or industry interest.


Culture Compass

Culture Compass, is our master framework helping us navigate all trends. All trends on The Culture Wire, fit into this framework. 

Things to remember when reading trends!

  1. Be Open to Unconventional Inspiration : Do not restrict inspiration by sticking to one industry, trust us with this, the greatest inspiration comes from something unexpected! 
  2. Ask Optimistic Questions : How might these culture insights help me build a deeper connection with my consumers, clients or even fans? or How Might I use AI to accelerate my retail business?
  3. What Would A Trend Or an Insight mean for my brand? 
  4. Frame or define the problem you are trying to solve : If you have an objective in mind before you start surfing trends, Frame or define the problem you are trying to solve. This does’nt have to be fixed, it can evolve in the process of gaining insight of your consumers. In the process you might realise, the problem has been completely different from what you assumed!
  5. Whats The Culture Direction? : How are these micro-trends a part of a bigger Culture Compass Direction. Every trend link back to a mega trend.  

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